Penry Advisors is a boutique advisory firm specializing in fundraising for college athletics.

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Founded in 2022 by Dr. Jason Penry, an experienced fundraiser and university administrator, the firm was intentionally designed to deliver highly personalized counsel grounded in a strong spirit of service.

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Penry’s mission is to help clients maximize their fundraising success. Using a proven five-element framework - which begins with a program assessment, Penry delivers tailored, practical strategies that drive measurable value.

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While Penry brings experience across the full fundraising spectrum—including annual giving, board engagement, donor research, and data management—the firm’s primary focus is on major and leadership gifts. This is where Penry delivers the greatest impact, particularly in the rapidly evolving landscape of college athletics.