Penry Advisors is a boutique advisory firm specializing in fundraising for college athletics.

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Founded in 2022 by Dr. Jason Penry, an experienced fundraiser and university administrator, the firm was intentionally designed to deliver highly personalized counsel grounded in a strong spirit of service.

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Penry Advisors’ mission is to help clients significantly increase their fundraising productivity. The firm achieves this through a practical five-element framework that maximizes value and impact within each partnership.

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While Penry brings experience across the full fundraising spectrum—including annual giving, board engagement, donor research, and data management—the firm’s primary advisory and coaching focus is on major and leadership gifts. This is where Penry Advisors believes it can deliver the greatest strategic impact, particularly in the rapidly evolving landscape of college athletics.