Insights

To serve as a resource to industry and researchers, Penry Advisors maintains a list of the largest gifts in the history of college athletics. The minimum size of the gift is $20 million to be included on this list. For updates, please email jason@penryadvisors.com . (*Last updated on December 15, 2025)

Summary provided by ChatGPT: "Penry is quoted as an expert commentator identifying the $401 million pledge from Greg and Dawn Williams as not just historic for Michigan State but also one of the largest documented gifts in college athletics fundraising, highlighting its significance compared with other major donations."

On December 9, 2025, Penry Advisors' Jason Penry visited with the 'JR Morning Show in Detroit about a donor's massive $391 million commitment to MSU's athletic department.

On October 27, 2025, Penry delivered a keynote message to an audience of about 250 at the sixth annual Sport Leadership Summit at Liberty University. Excerpt : "Penry emphasized the important role relationships play in the sports world (particularly in fundraising). Penry Advisors provides consulting on fundraising to college athletic programs. Penry encouraged students to establish a continual three-year plan for their careers as they seek work after graduation."

In this article , published on November 14, 2025 in the New York Times/The Athletic, Penry highlighted the challenge of funding winning programs through top donors while engaging future fans—some of whom will become major donors.

In this podcast , “Jason Penry absolutely lights up when you ask him to talk about fundraising. A seasoned administrator in both...

In this article that appeared on ADU  on June 1, 2025, Jason Penry, Founder of Penry Advisors, analyzes how many top NIL donors at Group...

Article summary provided by ChatGPT:   To stay competitive as it joins the rebuilt Pac-12, Fresno State is working to engage a broader...

Jason was fortunate to visit with Tai Brown on the One Question Leadership Podcast . Tai is widely considered one of the most thoughtful...

Jason was fortunate to visit, in a two-part series, with the ultra-talented Travis Wycoff on the Coaching DNA Podcast .   In part one ,...

In this article that appeared on ADU in May 2024, Jason Penry, Founder of Penry Advisors, emphasizes the increasing importance of large...

In this segment , Penry Advisors founder Jason Penry joins Collegiate Sports Connect's Steph Garcia Cichosz to dive into the rise of the...

Dr. Jason Penry, founder of Penry Advisors, sought advice from 20 Division I directors of athletics on effective strategies for early...

In a conversation with Joshua Kim of Inside Higher Ed, Jason shared insights into the world of institutional advancement and university...

The evolving landscape of Name, Image, and Likeness (NIL) in college athletics has generated uncertainty, leading to the need for clearer...

In this article that appeared on ADU  in August 2023, Jason Penry, Founder of Penry Advisors, outlines the importance of athletics in the...

In a three-part series, Jason Penry, Founder of Penry Advisors, explores the trend of larger gifts that have opened up new opportunities...