Amidst waning confidence and concerns over costs in higher education, there's a push to evaluate all campus departments for affordability, including athletics. However, proactive efforts showcasing the value of college athletics demonstrate it as an investment rather than an expense, as it aids in enrollment growth, national exposure, alumni engagement, and philanthropy. Notably, instances like Clemson University raising a substantial portion of its donations for athletics highlight its crucial role within higher education's philanthropic landscape, emphasizing the need for collaboration between university advancement and athletics to garner transformative philanthropic support.
ADU - Athletics in the Higher Education Philanthropic Ecosystem
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