Fresno Bee: What’s NIL price for Fresno State to attract Pac-12 players? $6.5 million a year

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To stay competitive as it joins the rebuilt Pac-12, Fresno State is working to engage a broader donor base. Experts like consultant Jason Penry stress that major gifts now drive 70–80% of NIL revenue, and donor motivation is shifting from personal ties to athletes toward a focus on fueling competitive success.

Fresno Bee What’s NIL price for Fresno State to attract Pac-12 players...6.5 million a yea

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