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Your trusted advisor for fundraising in college athletics

Thank you for your interest in Penry Advisors, your trusted advisor focused on fundraising in college athletics.


We believe philanthropic giving is a revenue stream that is open-ended.


Penry Advisors understands fundraising in college athletics, particularly how it differs from academic fundraising, and how to optimize the university advancement/athletics fundraising partnership. 


We value long-term relationships - for mutual accountability - and highly personalized service. 


We believe demand for expertise in development is needed now more than ever in the frenzied - due to NIL and other key factors - and hyper competitive environment of college athletics. 


Development expertise can play a critical role in securing key fundraising wins to build momentum and confidence.   


Our goal is simple, help you:


  • Solve problems

  • Raise more money

  • Save time

  • Develop fundraising talent 


“Jason and I served together when he was my Vice Chancellor for University Advancement at Arkansas State University. We worked closely to identify and cultivate relationships with prospective donors, while also strengthening relationships with previous donors. He was a trusted member of the A-State Cabinet, setting records for fundraising. Our alumni and donor base loved him. He understands every facet of alumni affairs and university fundraising, including athletics. I continue to seek his guidance to this day.”

Dr. Kelly Damphousse

President, Texas State University

Business books


Our services offered include:

  • Program Assessments

  • NIL Strategy 

  • Talent Development & Training

  • Principal Gift Strategy


Since 2018, the Surefire Baseball Forum has matched NCAA Division I administrators with top assistant baseball coaches from across the country.

After the first four Surefire events, over 20 coaches have secured their first NCAA Division I head coach role.

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