CollegeAD: A New Era of Fundraising in College Athletics - Philanthropic Giving has Become Top Heavy

Aug 28, 2023

1 min read

Updated: Jun 8, 2025

In a three-part series, Jason Penry, Founder of Penry Advisors, explores the trend of larger gifts that have opened up new opportunities for college athletics. He reflects on significant donations from the past, highlighting the impact of major gifts on transforming facilities and programs, emphasizing the need for focused cultivation and stewardship. This trend towards concentrating wealth is expected to intensify, with a reminder that strategic planning and prioritizing substantial contributions can make a significant difference in fundraising success.

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