ADU: Insights from Top NIL Supporters at the Group of 5 Level

Jun 8, 2025
1 min read

In this article that appeared on ADU on June 1, 2025, Jason Penry, Founder of Penry Advisors, analyzes how many top NIL donors at Group of 5 schools have shifted their motivations from supporting athletes personally to prioritizing competitive success. To combat donor fatigue and skepticism, athletic departments need a clear, compelling plan to succeed in the new revenue-sharing landscape.

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