ADU: Big Gifts Matter Now More Than Ever

Jul 19, 2024

1 min read

Updated: Jun 8, 2025

In this article that appeared on ADU in May 2024, Jason Penry, Founder of Penry Advisors, emphasizes the increasing importance of large donations in college athletics fundraising, illustrated by impactful gifts like Tilman Fertitta's $20 million to the University of Houston basketball. The article outlines a practical framework developed from analyzing 33 gifts of $20 million or more, detailing 17 items crucial for the process to secure leadership donations.

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